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Special Modern Design

specialmoderndesign.com

Can a Logo Have a Photograph?

 

Logos are no longer just for print or worrying about how well the design will embroider. Today and in the future, most common interactions with a logo is on the web or device. This opens us up to design with more colors, photography, and even movement. Does a logo still have to work in black for a fax transmission? Why are designers still constrained by rules? Are there new standards or guidelines we should adhere to? Who says? Or should we just do what is appropriate for the client? Read this conversation about breaking logo rules on Logo of the Day.com that "awarded" this HypeFest logo and posted it as logo of the day.

Special Modern Design

specialmoderndesign.com

Easy Web Hosting to set up WordPress Blog for Designers

I am in the process of developing a Wordpress blog especially directed to help designers and design enthusiasts. I found a cheap web host which has a built-in plugin called Fantastico which allows you to easily install WordPress. Super easy and you don't pay extra for that. I found this promo code for $9.94 off : cheap web hosting: BLOGHOST1212. But still get your domain name from godaddy.

Telling a Story in a Logo

Look around and you will start to notice secret messages in logos.This is what makes a great logo stand out among the rest.

Finding what is at the heart of your brand's message is key. Taking at least two elements, objects or symbols, and having them interact is how to tell a good brand story. It is that interchange that creates the whole statement. The fewer items, the better the logo (or mark). Here is an example of a logo I designed for Cake Monkey Bakery. If the logo were just a cake, there would be no storyline. It would be just a cake. Adding the monkey tail tells a story.

Please visit our soon to come sister project and leave your email address so we can contact you when we launch: LOGOS WITH SOUL

 

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Point C and Vision LA on KPCC

KPCC public radio did a segment on our client, David Grannis, lead consultant for Vision LA and owner of Point C. He speaks about the future of transportation in Los Angeles and what it will look like in years to come.

Here is a Hint About Making Lists for Your Blog

Besides having an attention grabbing, curioisity piqueing headline, you should also consider having some blog entries that include lists. You've seen them- 7 Best Marketing Tricks.... 14 Things You Didn't Know...   I learned a great tip from Trey Ryder. He says to always use a non-rounded number for your list entries so it doesn't look like you forced an extra list item to make it a rounded number. Odd is stronger than even numbers....and that's my tip for the day.

Special Modern Design Launches a New Site

Please visit a more comprehensive view of our brand + design + code case studies.

Special Modern Design Launches Wedding Planner's Online Application

Just in time for planning a June wedding (if people still do that), we just finished a lavish website with a proprietary online application for the DIY bride-to-be. Check it out at momentsbywayne.com

Amsterdam Modern in Dwell Magazine

We are happy to have developed and have grown Amsterdam Modern to the spark the interest of Dwell Magazine, April 2011.

LAUP Goes Metro

The branding and logo we did for LAUP is popping up all over Los Angeles and has been heard on KPCC public radio.

Persistance

 

We're #1 on Google (right now)

• for the search term "brand identity los angeles"
• for the term "branding firm los angeles" we are 4th right under Siegelgale.com (pretty cool)
• for the term "corporate identity los angeles" we are 5th- still first page

Isn't it better for prospects to find you than interupting them with your pitch? It's hard to stay on top as Google is always changing. Japanese Proverb: “Money grows on the tree of persistence”

Salvador Dali's The Persistence Of Memory

A Thick Business Card is like a Firm Handshake

Wimpy, wimpy, wimpy- Hefty, hefty, hefty. Remember that? That's what I think when I receive a business card from someone. If it is flimsy, I think of $99 overnight printing. If it is thick, it emotes a sense of respect and credibility — a strong organization. Letterpress is nice and classic and is usually on a substantial weight stock also. You don't need to emboss, foil stamp or have clear plastic cards just cuz you can. Overall, the card needs to be true to the voice of the brand. But to me, a card can never be too thick. Check out this scene: American Psycho