Design from a Creative Brief

I'm excited to be profiled in this 15 page spread about the evolution of an identity by Before and After Magazine. If you read the article, what did you think?

Comments

[Chris Keeble]

Loved the article, and your design. Great work.

Chris
http://www.pamsoftware.com/

[Vicki]

I was extremely impressed. It's a beautiful design.

[Gail]

Appreciated the thoughts behind each step of the logo development, and thought the final product was elegant and inclusive.

[Jimmy Wardlaw]

Greetings Karen,

You have a very nice eye for clean solid design. I'm passionate about logo design & look forward to seeing more of your stuff. I'm curious to know your thoughts on the PEPSI logo redesign & the science that went into creating the smiley. Again, magnificent work & very thought provoking entries on your blog.

Cheers.

[Karen]

Hey Jimmy, Thanks SO much for the kind words. It's funny you mentioned PEPSI. I was just going to add a blog note on that subject/smiley. stay tuned......
karen

[Carey Head]

You are very generous with your experience and knowledge. Thank you for sharing.

I'm curious how you overcome the challenge of a bad (i.e. unpleasant) name to create a positive logo? For example, a battered women's shelter that uses the words "Domestic Violence Program"?

Thank you again for sharing an inspirational success story.

[Karen]

Wow- thanks Cary. Really nice of you. So bad names...huh? I have dealt with that and have been fortunate enough to get clients to make the change. Reasons they can argue is equity built in the brand. If you can convince them that you can retain the equity, show them case studies and reasons why it's a change for the better, then they should go for it. If you back this up with sincere passion, you should be able to make the change for the better.

[Michelle Gephart]

Honestly, the article brought tears to my eyes. As a client, I appreciate your "getting it" for your client. There's so much emotion and meaning in the graphics for me as a client. How refreshing to see a designer who really wants what the client wants! Bravo!!

[da5id]

Hey Karen,

It was so great to read about your creative process, thanks!
I only wish I'd read it a week earlier. I'm studying graphic design at the moment, and as part of a project I had to design a logo for a rest home (for a real client). I think I ultimately failed but I'm sure your article will help me for the next time.

[Jason]

The article was excellent. I wish we saw more of them at B&A

[Joanne Masterson]

Karen,
I'm thrilled to discover you and your work as a B&A subscriber.

As a designer wanna-be, late in life (mid 40's) I appreciate the "how to listen" model the B&A piece gives us. Is it accurate?

Thanks for the invaluable insight into the creative process.

Joanne a new fan

[r4 ds]

Hi,

The creative brief is essential because it is the main method of interviewing the brand-positioning stage, with the creative-concept stage, of the campaign. It is about ensuring that the final creative concept is rooted in branding-positioning thinking.

[logo design]

The good thing about your information is that it is explicit enough for students to grasp. Thanks for your efforts in spreading academic knowledge.

[logo design]

The good thing about your information is that it is explicit enough for students to grasp. Thanks for your efforts in spreading academic knowledge.