Music Reports provides rights licensing and royalty accounting services for music. We were hired to update their image into a recognizable trademark and to effectively communicate who they are and what they are about. First we solidified their name as Music Reports--only vs. MRI. Then we presented the emotional appeal of the company and its products as it compares to the BMW 750i series:
• Performance & Efficiency
• Safety & Security
• Technological Innovations
• High Performance
• Low Maintenance
• Excellent Handling
• Exudes Confidence and Power
• Surpasses the Competition
• End-to-End Proficiency
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