Logos are no longer just for print or worrying about how well the design will embroider. Today and in the future, most common interactions with a logo is on the web or device. This opens us up to design with more colors, photography, and even movement. Does a logo still have to work in black for a fax transmission? Why are designers still constrained by rules? Are there new standards or guidelines we should adhere to? Who says? Or should we just do what is appropriate for the client? Read this conversation about breaking logo rules on Logo of the Day.com that "awarded" this HypeFest logo and posted it as logo of the day.
Logos are very important in promoting your products and services. This is because your business logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy.
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Posted by: Logo Design | December 01, 2011 at 12:41 AM
Possibly, the only problem is that you want a shape of a logo to be a visual anchor, and that might not be as easy with a photo
Posted by: Trevor Cross | December 13, 2011 at 01:03 PM
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